The Elevator Escalator Safety Foundation (EESF) encourages kids to “Hold On, Lace Up, and Face Forward!” EESF recently unveiled their new safety superheroes, Safe T Riders. The characters were unveiled at the foundation’s fundraiser held at the National Association of Elevator Contractor’s (NAEC) annual convention in Boston, Mass in September. The two Safe T Riders characters, Safe T Boy and Safe T Girl, teach children how to ride elevators and escalators safely. They will serve as the organization’s mascots for the cornerstone safety program, Safe T Rider.
The new campaign includes a video, a kids activity page and soon to be added interactive website for children and parents to help teach the safety measures they should be aware of when riding elevators, escalators and moving walkways.